The Roots of a Musical Entrepreneur

Manikant Tomar’s journey in the world of musical instruments began in the nurturing environment of his family business. Growing up amidst the sounds of craftsmanship, he was exposed to the intricacies of making musical instruments, which ignited his passion for music and creativity. It was through this familial experience that he not only learned the technical skills associated with instrument creation but also developed a profound appreciation for the artistry involved in crafting high-quality musical items. Over the span of 14 years, Tomar honed his skills as a guitar luthier, allowing him to refine his craft and gain insight into the nuanced requirements of musicians.

Throughout his career, Tomar observed the myriad challenges that musicians face when seeking the right equipment. The struggle to find instruments that cater to individual preferences and needs can often prove to be daunting. This realization deepened his understanding of the market and underscored the importance of quality and accessibility in the music industry. His dedication to solving these problems became a driving force in his career, motivating him to expand his horizons beyond traditional craftsmanship.

As a result of his extensive experience and hands-on approach, Manikant Tomar recognized the potential to bridge the gap between quality manufacturing and musician accessibility. This vision led to the birth of his own company, where he aimed to provide an extensive range of musical instruments designed with the musician’s needs in mind. By establishing a brand that prioritizes both quality and customer service, Tomar sought to redefine the standards of the music industry, ensuring that artists at all levels have access to the tools necessary for their craft.

Building a Global Musical Accessories Business

Manikant Tomar’s transformation from a solo entrepreneur to a leader in the global musical accessories market is a compelling narrative marked by strategic decisions and a commitment to quality. At the outset, he recognized the necessity for comprehensive market research to identify customer needs and preferences in both Indian and American markets. This research enabled him to develop a product line, focusing primarily on baritone gig bags, that catered to a particular niche while appealing to broader audiences.

Initially, Manikant started small, designing his gig bags using durable materials that promised longevity and protection for musicians’ instruments. His methodical approach involved soliciting feedback from local musicians to refine product design further. Each iteration brought him closer to a product that resonated with his target market. Once satisfied with the gig bag’s functionality and aesthetics, he launched a marketing campaign that emphasized the bags’ quality and their “Made in India” label, which became a pivotal selling point, resonating with consumers’ growing preference for well-crafted, locally produced goods.

As demand grew, Manikant expanded his operations, transitioning from a one-man show to a dedicated team working on wholesale, retail, distributorship, and export of his gig bags. This move was not only crucial for scaling production but also for achieving the company’s strategic goals. The establishment of a worldwide supply chain facilitated smooth operations and timely deliveries, bridging gaps between manufacturing and various global markets.

Aligning his business objectives with his vision of creating jobs in India, Manikant has positioned his brand to not only thrive but also to contribute positively to the local economy. With sustained focus on quality and strategic marketing, his company has steadily garnered recognition in the global market, embodying the spirit of craftsmanship and innovation that defines the best of Indian manufacturing.